Our Story

Hi, I’m Clare, founder of Good and ProperZero, an online zero-waste shop based out of Weston-super-Mare. I’m all about helping people (like you!) feel good about what products you buy for your home that are good for the planet, safe natural and good for you to use at home, and on the go.

Growing up in a home where Nestlé was being boycotted, McDonald’s and its cronies were banned, we bought local food and we got our staples at scoop shops! Living a zero-waste lifestyle has always been my norm. I even have memories of my mum refusing to buy South African bananas because of Apartheid, and from a very young age, the ethics around food have been ingrained in me.

My passion for food turned into a business, opening a coffee shop called Coco’s Canteen 14 years ago in the heart of Weston, with an emphasis on local produce and good quality ingredients. And things got even more exciting when I opened Good & Proper in Bristol Temple Meads nearly two years ago. It was the very first independent coffee shop inside the station and - boy - has the journey taken me places! 

During the first lockdown in 2020, however, we had to switch things up in Weston, becoming a zero-waste store. There was a local need and it felt good to get back to my roots. In the last two years, a lot has changed, Covid19 and the cost of living crisis have taken their toll and finally, at the end of 2022, I closed my high street shop to concentrate fully on the online shop, creating a service that can serve my local customers at the same time as reaching further afield encouraging everyone to shop with our planet in mind.

As a mum, I’m passionate about doing a little each day to reduce our plastic waste and make our planet a better place for our children to grow up in. Now is the time to do our fair share! So I have created a subscription service via my online shop to offer you climate-kind concentrate refills direct to your door

That’s the Good & Proper way. And I can’t wait to welcome you soon.